TEAM

The people who made it possible

Co-Founder, Director

connect with Fong

Co-Founder, Consultant

connect with Ivan

Fong LEE

… … brings with her over 15 years of regional experience in managing corporate events and academic conferences. After graduating from the National University of Singapore with a Business Administration (Honors) degree, she started her career first with the Administration Directorate in the Ministry of Foreign Affairs, and subsequently with NEC Corporation, handling regional public relations activities. This was where she built her solid foundation on corporate events management and public relations. She later joined the marketing team at Pidemco Land (now known as CapitaLand) where she demonstrated her experience and flair in conceptualizing and managing press conferences, ground-breaking ceremonies, corporate events and public seminars.

Her full-time foray into professional conference organizing began with INMEET CMS in 2003, where her past experiences in corporate events and public relations came into good use.

She spearheaded the company’s first foray overseas – The 11th International Conference on Soil Dynamics & Earthquake Engineering & The 3rd International Conference on Earthquake Geotechnical Engineering in 2004 at the University of California Berkeley, USA. And subsequently entered the European market and clinched the company’s first two conferences – the 2nd International Conference on Advances in Computer Entertainment Technology in 2005 in Spain; and the International Conference on Hydroinformatics in September 2006 in Nice, France.

Meticulous and systematic in her approach, Lee Fong works hand-in-hand with her clients to plan and execute their conferences with clockwork precision. Clients have commended on her efficiency, strong leadership, resourcefulness and problem-solving skills.

More than a decade later, Fong’s passion for managing events is still pushing her on, she takes pride and joy in enhancing her clients’ event management experience, one event at a time!

Ivan BOO

… … started his career in the MICE industry with the Singapore Tourist & Promotion Board (now known as the Singapore Tourism Board). Armed with a Business Administration (Honors) degree from the National University of Singapore, Ivan was seconded to the corporate planning division and through liaising with the Board’s overseas offices, he discovered the potential of the conventions market.

This prompted him to join the Singapore International Conventions and Exhibitions Centre (SICEC) – the first mega-convention centre in Singapore when it began operation in 1995. Within a short span of four years with the Centre, Ivan rose from an Assistant Food & Beverage Manager to Assistant Director of Conventions. Ivan was involved in managing numerous dinners and corporate events, as well as large events like the inaugural World Trade Organization (WTO) Meeting, the International Congress of Rheumatology and the International Heart Surgical Conference held at the centre.

Ivan was subsequently head-hunted by an International Conference Management Company based in Stockholm, Sweden – Congrex Holdings. He spent two years as the Director of Sales and Marketing for Congrex Singapore and Malaysia.

At the turn of the century, Ivan took a giant step forward by co-founding INMEET CMS with Fong. Through conference management and talking to the academia and researchers, Ivan uncovered his interests in serious games.  This lead him to conceptualize and produce the Serious Games Conference series. He is currently the President of the Serious Games Association (Singapore) and plays an active role in advocating the use and adoption of games in education, healthcare and adult learning in Singapore and Asia.

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